Volkswagen eyes on the road video drives message home. Vw produces eerie, interactive antitexting psa persuading people to put down their phones while behind the wheel is an ongoing struggle for companies, police departments, your mom and just about. Microsoft does not recommend using ie as your default browser. Reading and writing textmessages from our own mobile phone while driving is becoming one of the most common causes of fatal accidents worldwide volkswagen, in hong kong, has decided to raise awareness on this issue by using a strategy technologically advanced and never before experienced in advertising. Volkswagen recently teamed up with ogilvy beijing to create eyes on the road, a clever psa to show just how quickly things can go wrong when you text and drive. We are partners with singapore cars site specialising in used. Volkswagen ad eyes on the road home forum blog sell cars motor insurance marketplace mycarforum is singapores top car forum. Unsuspecting cinema audience saw drivers pov, all received an location based sms. Its based on the golf sportwagen but adds a few features designed to make it more at home off the road. It is a commercial set in a cinema, where, however, the real. A hong kong movie theater asks its patrons to leave their cellphones on when they enter the movie. Watch volkswagen eyes on the road entitado on dailymotion. Theres no option for me to download the video,im doing driver. What a brilliant way to communicate how risky it is to use mobile phones while driving.
Volkswagen showed the ad in a hong kong cinema, distracting patrons with a text message then showing a crash on screen as they looked at. Volkswagen delivered the message to a theater full of unsuspecting moviegoers, then sent out a mass text to everyone in attendance via locationbased broadcaster. Volkswagen eyes on the road businessmarketing bibliographies in harvard style. Volkswagen eyes on the road ad inspires road safety video. Vw adds autopilot, says keep your eyes on the road now, as part of a demonstration project, theyve converted a passat to drive with minimal driver supervision. Volkswagen eyes on the road how many people have texted while driving, or have been in a car where this has occured. Volkswagen s eyes on the road video puts the dangers of texting and driving into a very palpable presentation for moviegoers in hong kong. The customizable, digital 3gauge monitor can let you keep a close eye on your favorite off road functions. Volkswagen s new eyes on the road psa carries a powerful message to hong kong theater goers video chris hauk jun 10, 2014 audience participation hits a new level, as a theater audience in hong kong is on the receiving end of volkswagen s powerful eyes on the road public service message about the perils of texting while driving. Uploaded with permission from ad agency ogilvy beijing and volkswagen for. A good intro video for the general mathematics focus study, mathematics and driving safety.
To remind people not to use their mobile device while driving, volkswagen arranged a blunt but highly appropriate public service advisory in a theater. Volkswagen hopes fresh logo signals an emissionfree. Vw adds autopilot, says keep your eyes on the road wired. A brilliant campaignsocial experiment on unsuspected moviegoers about the dangers of texting and driving. Volkswagen eyes on the road from the trenches world report. With this one from ogilvy beijing, volkswagen drove the message home to a film theater group of onlookers in a manner theyll unquestionably recall next time they are driving. The eyes on the road video which has garnered more than 20 million views on youtube, shows young people in a hong kong theater watching a short film with a drivers eye view of somebody taking a drive. Popular ama apa 6th edition apa 7th edition chicago 17th edition, authordate harvard ieee iso 690 mhra 3rd edition mla. The use of smartphones while driving has become a leading cause of road fatalities.
Flixxy editors search the internet daily, to find the very best videos for you. Moviegoers in hong kong apparently didnt know what was in store when the lights went down and they began to watch a film in which a driver is cruising down a road. Using the power of the big screen and a locationbased broadcaster, volkswagen was able to capture the attention of the entire. Volkswagen worked on an technologically innovative public service announcement in hong kong showing the dangers of texting and driving. The eyes on the road video which has garnered more than 20 million views on youtube, shows young people in a hong kong theater watching a short film. Vw eyes on the road ad shows danger of texting while. The ad was broadcast in the movie theater, and started with a someones perspective of driving a car on a empty road. Volkswagens new eyes on the road psa carries a powerful. In order to bring awareness to the dangers of texting and driving, ogilvy beijing and volkswagen brought this impressive preshow psa to a local hong kong theater.
December 6, 2016 the latest spawn in volkswagen s golf family is the 2017 golf alltrack. Vw eyes on the road ad brings danger of texting and. Brilliant surprise from volkswagen may convince you to never text while driving again video by eric corpus monday, june 09, 2014. Advertising agency, ogilvy beijing have combined these two texting nonos in a vw ad to demonstrate the dangers of texting while driving.
This may not seem like much, but if a vehicle is traveling at 55 mph, five seconds equals driving the length of a football field with your eyes not on the roadway. Brilliant spot volkswagen eyes on the road marco mancini. Mobile use is a leading cause of deaths behind the wheel. Some features on this website, like video and images, might not work properly. Brilliant surprise from volkswagen may convince you to never text while driving again video eyes on the road. If those dont work, there are also apps that can be downloaded onto your phone that make it. Volkswagen eyes on the road short good video short. An event in may when volkswagen began accepting orders for its allelectric id. Hong kong volkswagon recently showed a powerful psa to discourage texting while driving in a hong kong movie theater. From over 300,000 videos uploaded to youtube daily, flixxy editors. Volkswagens dont text and drive message freaks out. For the innovative ad to work, a movie theater was equipped with a. The available off road monitor in the golf alltrack is designed to adventure with you.
Do you believe texting while driving should be regulated and prohibited in all 50 states. Im pretty sure most phones would have been on silent mode, and not all would have whipped it out at the same time which doesnt make this that effective if you were one of those not looking at your phone that very instant. Studies show that the minimal amount of time that a drivers attention is away from the road while texting and driving is five seconds. With mobile phones becoming the number one killer on roads around the world, volkswagen have stepped up to the plate in china, with these stunts at cinemas in beijing. Volkswagen eyes on the road extremely clever texting while driving psa kudos volkswagen.
Android auto is made to help you focus on the road. Volkswagen texting while driving saftey ad hijacks cinemagoers. How capable is the volkswagen golf alltrack offroad. Volkswagen eyes on the road by zach broder on prezi. Volkswagen eyes on the road ad end distracted driving. Moviegoers stunned by vws dont text and drive ad or are they. Read transcripts, read volkswagen eyes on the road, read volkswagen script, remarks, safety, saying, text, transcripts, vehicle safety, volkswagen passenger cars, volkswagen video, volkswagen videos, webcam, words. Off road uaz, volkswagen, lada niva 44 off road suv. You can call one of our agents for help with both hands on the wheel and eyes on the road. Eliza borishrecently, the car company, volkswagen, released an interactive psa called eyes on the road in a hong kong movie theatre to show moviegoers the consequences of texting and driving. Theatergoers in hong kong were instructed to keep their phones on and to not switch to silent when visiting the cinema. Fumbling with buttons whilst you drive is a thing of the past. However, thanks to a fascinating escapade by volkswagen, they arrived at a movie theater thinking they were just watching some short film. Volkswagen eyes on the road shocker by craig gauthier posted on june 11, 2014 in branding, interesting, marketing, shocking, videos no comments.
Just say hello id and the system will understand you. That is the topic of one of the latest csr cinema campaigns from volkswagen in hong kong, to highlight the danger of texting while driving. Well done, volkswagen, for trying to make people aware of the dangers of texting while driving. What a brilliant way to communicate how risky it is to use mobile phones while driving 1min.